From the Heartland: Vintage Bath & Body Works

Products & memories from the "Heartland" era of Bath & Body Works (1990 - 2001)


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Bath & Body Works Holiday Apron, 1990s
(via ebay)
I haven’t seen this one before! I’m not sure if this was worn by employees or sold to customers during the holidays. I’m going to guess the latter, since I don’t recall BBW employees wearing this. It was probably sold in their home stores along with their kitchen items. Neat find! 

Bath & Body Works Holiday Apron, 1990s

(via ebay)

I haven’t seen this one before! I’m not sure if this was worn by employees or sold to customers during the holidays. I’m going to guess the latter, since I don’t recall BBW employees wearing this. It was probably sold in their home stores along with their kitchen items. Neat find! 

Raspberry Plum Lip Balm, mid-’90s
(via ebay)
I had one just like this in high school! This totally takes me back to 1995, when I would put this on every day - even carrying it around with me at school. I can still taste and smell it today. 

Raspberry Plum Lip Balm, mid-’90s

(via ebay)

I had one just like this in high school! This totally takes me back to 1995, when I would put this on every day - even carrying it around with me at school. I can still taste and smell it today. 

(via Facebook)

What do you guys think of BBW’s new artisanal fragrances? I’m heading to the store today to check them out. I love the concept and vintage-themed design. It’s like the old BBW but a bit more sophisticated. (In fact, they way they describe “artisan” in the second photo sounds a lot like how they were marketing their products in the ’90s.) Now if only we can convince the company to make ALL their products like this…

Juniper Breeze Shower Cream and Splash, mid-’90s
(via ebay)

Juniper Breeze Shower Cream and Splash, mid-’90s

(via ebay)

dominickwithak said: I love your blog Reminds me of going to Bath and Body Works when I was a little kid! I was in a store the other day and the sales girl asked me what my favorite fragrance was and I told her Sun-Ripened Raspberry The young lady started squealing She then told it was also her favorite. She told me that about two week ago they received a full case of SRR hand soap and that it sold out within an hour I wanted to share that with you because I also LOVE the heartland era #JusticeForSunRipenedRaspberry

No wonder they sold out in an hour - Sun-Ripened Raspberry is the best! It just goes to show you how many sales BBW can make just by bringing back certain discontinued products. Hopefully the company will take notice of this amazingly quick sale. Thanks for the great story!

Juniper Breeze Wallflower Bulbs from the White Barn Candle Co., late ’90s or early 2000s
(via ebay)
These are probably the original Wallflowers!

Juniper Breeze Wallflower Bulbs from the White Barn Candle Co., late ’90s or early 2000s

(via ebay)

These are probably the original Wallflowers!

Slightly Smooshed Herbal Mist Body Lotion and Shower Gel, mid-’90s
(via ebay)

Slightly Smooshed Herbal Mist Body Lotion and Shower Gel, mid-’90s

(via ebay)

Country Apple Body Cream and Shower Gel, mid-’90s
(via ebay)

Country Apple Body Cream and Shower Gel, mid-’90s

(via ebay)

Art Stuff Backpack, late ’90s/early 2000s
(via ebay)

Art Stuff Backpack, late ’90s/early 2000s

(via ebay)

Art Stuff Melon Mania Cosmic Cool Body Splash, early 2000s
(via ebay)

Art Stuff Melon Mania Cosmic Cool Body Splash, early 2000s

(via ebay)