- Did you know that BBW’s heartland theme arose from a lawsuit? Read about it in this New York Times article from 1991.
- Former BBW CEO Beth Pritchard was the company’s heart and soul for the majority of the “heartland” era. She lived and breathed BBW. Her shower was filled to the brim with products. Read about it in this old Business Week article from 1997.
- You can still buy many of BBW’s old scents on its website.
From the Heartland: Vintage Bath & Body Works
Products & memories from the "Heartland" era of Bath & Body Works (1990 - 2001)




